She got an $8400 client in a month!
Platform: LinkedIn
Account type: Personal
PROBLEM:
In Aug 2023, a mindset & life coach from Florida, US, approached me for my personal branding services. She successfully ran her practice and already had a presence on Instagram, but was looking for more exposure on LinkedIn, which was a brand-new territory for her.
OBJECTIVE:
She wanted to achieve two things:
- Get more exposure from LinkedIn as a platform
- Get more registrations for her signature “Mindset-Monday” Program
MY APPROACH:
I started this project with a good old thorough research.
I studied her target audience, did competitor research and market analysis on LinkedIn, and offered her resources to nail down her personal brand.
I also studied her existing presence on Instagram and her website.
Before starting, I reviewed her existing funnel for her signature program on Eventbrite.
It lacked the charm, and I therefore decided to give it a makeover.
I also gave her LinkedIn presence (Profile + company page) a completely new makeover
Once all things were in place, we proceeded to the STRATEGIES!
I knew this had to be a MOFU+BOFU heavy project
So I conquered this in 3 ways:
a) Reactivating the current network + Expanding network
b) Content Strategy to focus on Workshop Signups
c) LinkedIn event strategies to make sure the funnel is right
We started the implementation of the strategy on 1st September
We got these stats for her LinkedIn Account in a Month:
| 24-08-23 | September | |
|---|---|---|
| Followers | 1658 | 1861 |
| Profile Views | 33 | 464 |
| Post Impressions | 7 | 16379 |
| Search Appearances | 35 | 229 |
And this is the number of signups we got on LinkedIn by 25th September:
More than 70 people attended this event:
And Lauren got an $8400 client after this workshop!!!
Here’s what she has to say!
