B2B mine deals in the inbox!
Platform: LinkedIn
Account type: Personal
PROBLEM:
In Sept 2023, something different happened. The CEO of a very niche mining-related startup approached me. He had been consistent on LinkedIn but failed to get traction that would get attention from his potential customers.
OBJECTIVE:
He wanted to achieve two things:
- Be known as a thought leader in his unique niche domain
- Nurture relationships with potential customers organically
MY APPROACH:
As always, this project started with a good old thorough research. Especially because this domain was so unique and kind of an unknown territory to me.
I studied his target audience and did competitor research and market analysis on LinkedIn.
I also studied his website and products + services
I also gave his LinkedIn presence (Profile + company page) a completely new makeover
Once all things were in place, we proceeded to the STRATEGIES!
I knew this had to be a balanced project.
The classic “talk about product features” approach wasn’t going to work for him. I decided to add different layers to how we were going to approach the content.
So I conquered this in 3 ways:
a) Awareness-oriented content to target miners and their pain points
b) Educational Content regarding myths/truths about his services
c) Personal content to establish thought leadership
We started the implementation of the strategy on 1st September
We got these stats for his LinkedIn Account in a Month:
| 22-08-23 | September | |
|---|---|---|
| Followers | 1736 | 2035 |
| Profile Views | 121 | 324 |
| Post Impressions | 903 | 21328 |
| Search Appearances | 16 | 163 |
And these are some of the leads that landed in his inbox:
And countless more!
This turned out to be a long-term project. We’re still working together because he loves the ROI he gets out of this.
We crossed 12000 qualified followers in March 2026!
(Qualified = he specifically wanted only potential clients in his list and not get “viral” just to attract an audience that wouldn’t convert)
We also get multiple viral posts every month
Now who doesn’t want REAL results like that?
