From 0 to 500 followers in just 10 days
Platform: LinkedIn
Account type: Personal
PROBLEM:
In Feb 2023, the Founder of a startup media company reached out to me for marketing services. He wanted to establish a Personal Brand on LinkedIn, which meant a 180° turn from his current industry to media services. He had just started the account which posed further problems.
OBJECTIVE:
He wanted to achieve two things:
- Grow the account, i.e., increase the follower count.
- Brand awareness, he wanted people to know that the company exists in the industry and what it is up to.
MY APPROACH:
I spent a week researching the industry and competitors to better understand the company and its business. I also worked with the founder to discover his personal style and USP.
After that, I optimized his profile in the second week of February, which increased search appearances.
In the same week, I created a content creation and distribution strategy for his profile. I planned to post 3 times a week. In addition to this, I actively worked on expanding his network and engaging with the community.
In just 10 days, his follower count grew from 0 to 500+
His post impressions also went from 25 to 1771
