Skip to content
Read the Newsletter
About me

Marketing, Systems
and Psychology.

8 years of experience building marketing that doesn't just look good - it changes how people feel about a brand. Here's how I think and work.

The approach

Empathy is a
business strategy.

8 years of marketing experience has taught me one thing - people don't remember you or your product but they do remember how you made them feel. And it's that feeling that I deliver to audiences. I'm an empath, a feeler, blessed with a logical mind - and that's a dangerous combination for reverse engineering and delivering what people want.

I work with B2B leaders who are done with generic playbooks and AI-generated noise. My work sits at the intersection of strategy, narrative, and systems - so the marketing you build with me actually compounds over time.

Specialisation

B2B Marketing Strategy

Positioning, content, lead generation, and growth systems. Built around how your business actually works - not a template.

Strategy Positioning Growth

Based in India · Working worldwide

8 years · 100+ projects

Clients across the US, Europe, and Asia-Pacific. Time zones are never a problem when the communication is clear.

New Delhi Remote-first
My Process

How I Work

These aren't aspirations - they're the constraints every engagement is held to, from the first conversation to the final handover.

Start with the real problem

Most marketing problems are positioning problems in disguise. I diagnose before I prescribe - so the strategy actually fits.

Build for humans

Every piece of messaging is written for a real person, not a persona. No AI slop, no generic frameworks - just clear, resonant communication.

Systems over heroics

Good marketing shouldn't require you to be everywhere all the time. I design repeatable systems so growth compounds without burning you out.

My Toolstack — Tools I work with

Meta Business Suite LinkedIn Campaign Manager Google Ads Manager ChatGPT Claude Grok Gemini Canva Gamma Loom Meta Business Suite LinkedIn Campaign Manager Google Ads Manager ChatGPT Claude Grok Gemini Canva Gamma Loom
HubSpot Apollo Mailchimp Expandi Zapier n8n ClickUp Notion Semrush Google Analytics Beehiiv WordPress HubSpot Apollo Mailchimp Expandi Zapier n8n ClickUp Notion Semrush Google Analytics Beehiiv WordPress
Good to know

Frequently asked questions

Some of the questions I get asked most often.

About marketing

What kind of marketing do you do?
I work across strategy, positioning, content, and growth systems - primarily for B2B companies. This means figuring out what you should be saying, who you should be saying it to, and building the infrastructure to do it consistently.
Do you work with B2C brands?
Occasionally - but my sweet spot is B2B. The longer sales cycles, relationship-driven dynamics, and complex buying committees are where my approach to narrative and positioning creates the most leverage.
How is this different from hiring an agency?
You work directly with me - not an account manager who relays everything to a junior team. I bring 8 years of experience to every engagement, and I'm genuinely invested in outcomes, not just deliverables.
Do you use AI in your work?
Yes - as a research and thinking tool, not a content factory. Everything client-facing is written and reviewed by me. The positioning, the voice, the strategy - that's all human work.
What results can I expect?
It depends on where you are and what we build together. Most clients come away with sharper positioning, clearer messaging, and systems that generate inbound interest without constant effort. I'll be honest in our first call about what's realistic for your situation.

Working together

What does a typical engagement look like?
Usually it starts with a clarity call to understand your business, goals, and gaps. From there we define the scope - whether that's a one-time strategy sprint, a positioning overhaul, or an ongoing retainer.
How long does a project take?
Strategy sprints typically run 2-4 weeks. Larger engagements (positioning + content system + execution) are usually 2-3 months. I'll give you a realistic timeline before we start.
Do you take on ongoing retainers?
Yes. For clients who want consistent strategic support, content creation, or help running their growth systems, I offer monthly retainers. Scope and hours are agreed upfront.
Do you work with international clients?
Absolutely. I'm based in New Delhi but work with clients across the US, Europe, and Asia-Pacific. Most engagements are fully remote and async-friendly.
How do I get started?
Book a 1:1 clarity call via Calendly - it's free, no commitment. We'll talk through your situation and I'll tell you honestly if and how I can help.
Let's talk

Sound like a good fit?

If my background and approach match what you're looking for, I'm open to new projects. Let's have a conversation.

Book a call Contact